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The Details of Label Design By : Kate Manheaven A very common use for label printing is to get a large number of labels made that have your company name on it so that you can be sure that you can have your brand name on anything you do. All the Little Pieces of the Big Picture By : Philip Sartes When you’re only looking at a single piece of the puzzle it can seem as if it wouldn’t really fit very well, but once you start looking at things in relation to the big picture, your perception can quickly change. The Fewer People Doing Something the More it Stands Out By : Andrew Michaels It’s probably a safe guess that you have a lot of competition in your industry. Let’s be honest too, you aren’t just competition against people in your particular industry, either. Vague Testimonials Might Hurt You More Than They Help By : Robert Johnston Testimonials are often considered the very height of powerful marketing. The right kinds of testimonials can do wonders to get your sales going. Not only do they show someone who was a satisfied customer, but they also are good at getting to your targeted audience. You’re showing them someone who is just like them, and this person was happy with your company. Testimonials also work wonders when combined with a specific message. Say you were planning some Tie it All to Your Customers By : Robert Johnston I see many catalogs that are quite good at explaining what a product is and what it does. I don’t really have many problems when it comes to know exactly what a product can do, but what I don’t see very often is why I should care about this? How am I going to make use of these products in my everyday life? Invoke the inner traveler in us By : Remy LeBeau Some equipment never neglected to invoke the internal trekker in us bottled ashen sandpaper from a shoreline in the Philippines; a map, perhaps; nightfall photos from a country wherever besides. Advertising specialties that tap the adventurer in us are normal freely. They tolerate us the gamble to delusion, to entreaty, to require that one day rapidly we will be able to control to pay for that haven or have the time to spare. Are You Going for Awareness or the Sale? By : Chelsea Nicole There are many companies out there who seem to be unaware of the importance of just getting their name out there. Simple Tips for Better Writing By : Kaitlyn Miller I think for many companies the hardest thing about newsletters is getting yourself to do all of that writing. Face it: writing can be a very daunting task for those who aren’t as well versed in it. This leads to many companies to just forgo newsletter printing You Can’t Control Everything, So Take Control of What You Can By : Robert Johnston My intention here isn’t to upset anyone, but it is true that a lot of things can potentially go wrong with a presentation. I’d imagine you’ve had a number of awful little scenarios playing through your head before going into a big presentation. Giving Off the Best Impression By : Andrew Michaels You just can’t help but judge people based on your perception of them. Every time you see something you’re going to immediately start making various decisions about them before you have the big picture. Establish a Strong Folder Template By : Chelsea Nicole There are so many different occasions when you’re going to be able to make use of a good folder. The obvious areas are tradeshows and various presentations you might be giving. Knowing Which Market is the Right One for You By : Robert Johnston Finding the right market for your company can be a very difficult task. Know What Your Customers Want to Read By : Andrew Michaels Newsletters are something that can be a little hard to immediately define. What exactly goes into a good newsletter? The problem with answering that question is that each industry might have a different answer. Sometimes people are going to be looking for a lot of information on the employees in a company. They want to know who the people are running things, and this is what they find interesting. In other industry they might want to know more about future developments. The A Wealth of Information By : Colleen Davis Sometimes you just need to give people a lot of information or else you aren’t going to make the sale. The reason is because sometimes people just need a lot of information to feel informed and confident about their purchase. Stop Looking at Things From the Inside Out By : Chelsea Nicole It can be a very challenging task to sit down and act as if you don’t really know as much as you do. Creative Partnerships By : Kate Manheaven To say partnership might not be the most accurate term, because I wouldn’t consider this to be a partnership in the typical sense. Business Cards and Marketing By : Kate Manheaven I don’t think it’s really about people not realizing what a good source of marketing business card printing can be, but rather than don’t realize how many different ways they can use business cards to market. The Little Things Are the Hardest to Catch By : Chelsea Nicole If you know you have a big presentation coming up what are the things on your mind? You’re going to be thinking about the subject matter, about the speech you need to give, about the slides you need to bring along with you. Be Ready to Seize the Moment By : Kaitlyn Miller I’ve always been a big advocate of planning out your marketing far in advance. The thing about marketing is that it goes through very clear and noticeable cycles. What Makes You Different? By : Andrew Michaels You can’t get away from competition. Add Postcards To Your Marketing Arsenal By : Kate Manheaven It’s sad each time I see a company who doesn’t bother to take advantage of custom postcards to use with their marketing. How to Effectively Use Product Positioning By : Andrew Michaels There are a few products in this world that every single person will want to buy. Unless your company is about to release a product similar to Kleenex or paper towels, odds are you aren’t going to be able to target everyone. If you look around right now, you’ll find that you're surrounded by examples of product positioning. I think anyone would be hard-pressed to ignore the vast benefits it offers. Every commercial on TV is an example of it. If you go to the store, the very look of the containe Think About Longevity By : Kaye Z. Marks There are two different ways you can look at the promotional items that you hand out at tradeshows. The first is the initial impression that your item has on people when they first get it. The second has to do with what they’re going to do with it once the tradeshow is over. Balancing the Budget with Promotional Gifts By : John81 Jackson81 Balancing the Budget with Promotional Gifts Many companies prefer to use promotional gifts as their major marketing strategy owing to its success rate and effectiveness. They consider it as an easy way out because unlike other promotional efforts, this method reaches the target audience faster. However, often the problem faced is in the form of setting the right budget for promotional gifts. Why to Use Promotional Products? By : John79 Jackson79 Why to Use Promotional Products? There are still many companies that are not fully convinced of the importance of using promotional products to promote their brand. The basic question that keeps popping up with regard to promotional gifts is, “why do we need to give away anything for free?” This question shows lack of understanding regarding how promotional gifts leave a lasting impression in the person who receives them. A change in the way we look at promotional products is essential before we can effectively put this method to promote our products. Find Out More about Free Business Cards By : Alan3 Alan3 Find Out More about Free Business Cards This article explains the concept of free business cards and how it is possible to take advantage of such online offers to enhance your business as well as save on the traditional method of printing business cards before starting a business. Keep Your Presence Strong By : Colleen Davis How strong is your presence in the marketplace? If you want people to turn to you when they need to buy the kinds of products you sell or use the kinds of services you perform, they need to know enough to know what your company name is What’s Cooking for 2008? By : Robert Johnston Marketing is always evolving, and this year is no exception. Here are some of the latest and greatest marketing trends that are hot in 2008. Using “Alternative” Marketing Outlets More and more people are mobile these days, meaning they have their cell phones, PDAs and laptops with them at all times. They aren’t sitting at home in front of the television, reading a magazine or newspaper. Plus, with MP3 players becoming a staple in everyone’s lives, people aren’t listening to the radio as much. Top 20 Search Engine Ranking Factors By : Robert Thomson According to Google, there are over 200 factors in determining a website's search engine rank. Yahoo claims to have over 300 variables in their algorithm. Here is what I’ve found to be the top 20 search engine ranking factors. Don’t Spread Your Resources too Thin By : Chelsea Nicole Even for large corporations if you spread your time and money across too many different forms of advertising, you’re going to potentially suffer because of it. Keep Your Message Strong and Focused By : Kate Manheaven The thing that leads to these kinds of messages is when a company has too much they want to say and not enough time to say it in. The best way to be sure that you stay focused with your message is by figuring out a single message for each advertisement you do and never straying too far from whatever it is. You Don’t Need to Do it All Yourself By : Philip Sartes With the increase in custom business cards comes the desire to make a business card more personal than before. Make Things as Clear as Possible By : Philip Sartes Something I’ve often found is that the more room a person has to work with the harder it becomes for them to keep things simple and straightforward. Framing Your Information By : Jason Agnozzio Here’s the thing though that a lot of people forget about when they get their booklet printing done: this is all about the customer. You’re specifically writing to the customer, and you need to tell them why this matters to them. The Right Number of Elements By : Jason Agnozzio In the quest to make a very distinctive business card people have done all sorts of things to vary up what their cards are like. People have added various images and creative phrases, not to mention a slew of other little changes to coloring, design, and even the very format of what the cards look like.
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