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Is Your Brand New Web Site Playing in Google’s Sandbox Rather than Making Money?

Posted By: Daiv Russell | Posted On: 2008-01-25 | Article ID: 41027

Is yours one of the thousands of businesses that recently put up a site but gets no visitors? Perhaps one of the biggest falsehoods about web marketing is that simply having a website brings you people who become clients - but it just doesn't seem to work out that way. An unfortunate many believe in what I call "Field of Dreams" web marketing, thinking "If you build it, they will come."

Does your site leave you asking these questions:
  • Why does web marketing seem valuable for one group of people, but not others?

  • How much time will it be until my site begins making it into the search engines?

  • When will [my site] begin making money?


Is my site even showing up in Google?
Simply putting up your site, doesn't mean that Google will find your site. It's easy to see if Google has listed your site by searching on Google for "site:mydomain.tld", as an example, "site:Envision-Web-Promotion.com". If your search comes back with any results in the slightest, Google has found and crawled your site. If your search results come back with the dreaded "Your search did not match any documents", they've never heard of you – they just don't know that your site exists at all.

How do I get my site into Google?
Sure, you might try to "ask" Google to index your site, but that sticks you in a massive queue of sites asking to get indexed. The hands-down most effective method for getting indexed quickly is to have a link to your site – somewhere. Now that someone has linked to your site, and Google learns about that link, your site will be queued for fast-indexing.

So what's the best way to get that first link?
There are quite a few ways to do this, very affordably. You can:
  • Ask a friend to place a link to your site from theirs,

  • Post a guestbook entry providing a link to your site,

  • Send a comment on someone's blog providing a link to your site,

  • Create your own blog on Xanga.com and link to your site,

  • Open an account on a social bookmarking website like Digg and add a bookmark for your site,

  • Author a free reprint article and submit it to SearchWarp, EZineArticles, or Free-Reprint-Articles.com



The faster Google looks at the site where your link was put, the sooner Google will realize that someone out there links to you. Some web sites are scanned as seldom as once every few months, other web sites are checked a few times an hour. The fastest ways to get your site crawled are through social bookmarking services or article marketing.

If you can get to your site logs, sift through the records for visits by an agent called GoogleBot. This is the robot used by Google to spider around on the web. Once you discover that Google has hit a few pages of your site, it shouldn't take long until your site: query starts showing results. Regrettably, you've seen just the tip of the iceberg…

So, when do I start getting visitors?
Once your site is in Google, why doesn't it come up when I look up my search terms? If you were to sift through each page of search results, you'll notice that site is on the very last page of results for every possible search term but your company's name. And if your business name is pretty popular, your site's probably at the bottom of that list, too.

Playing in the Sandbox…
Your site will be hidden in a special state that search engine optimization experts call "the sandbox". Even [though your site may be very] well linked to, appreciated, and built - it just won't appear on Google until it has matured adequately to Google to think that your site is not a spam-site.

The amount of time your site spends in the sandbox relies on many things and Google isn't giving out the details. The essential thing to bear in mind is that web marketing is a long-term effort. There aren't any short cuts you can take to defeat the search engines. They do their best to ensure that searchers are given the best search results. Making your site go through the sandbox is Google's way of meeting surfers needs and keeping their position as the best search engine.

 

Article Source: http://www.articlecell.com

About The Author
Daiv Russell
Daiv Russell does web marketing copywriting for Envision Software. Visit our site for our whitepaper on applying the 4C formula for web marketing success. When pubishing your Free Reprint Articles, upload a rendition to Free-Reprint-Articles.com .



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