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How to become an entrepreneur through free business networking

Posted By: Michiel Van Kets | Posted On: 2008-08-07 | Article ID: 83317

When you find an idea you like you need to do a lot of research to make sure that there is a gap in the market for your project and indeed that there is a real world need for your idea. The best way to do this is to search around the internet or pick up a paper business directory so you can check the competition out. You could also set up a very basic website and use Google Pay-Per click advertising to see how many people are searching for similar keywords to what you would use for your project. This would also let you know how strong the competition is. This is a very simple method of market research but you never know you may also get some enquiries from it!

One thing that makes entrepreneurial success easier is having a business partner who shares your business vision and has skills that complements your own, and which are necessary for your mission. Finding a one however, is usually not that simple. For example, if you have an idea to patent a new computer chip, then a business partner with connections in manufacturing, or skills in developing, would be a huge advantage. It is great if you know business people that can help you straight away, but most of us would not have these connections right from the start.

Many people aspire to become an entrepreneur, but actually taking the first steps can be hard. Coming up with a good idea in the first place is probably one of the most challenging parts of becoming an entrepreneur. To help you gather as many ideas as you can always carry a notebook around noting down things from everyday life that cause an inconvenience or anything that can be improved. Looking back at your notebook can often bring up patterns in why problems occur and how they are solved, which gets your brain thinking exactly the way an entrepreneurs should.

Some basic procedures apply to all online networks and in particularly the business networks; for example to never expose too much about yourself to the general public (basic details are fine), but wait until trust is build up to eventually reveal more. The same goes for your business information. Make sure you only reveal the minimum unless your ideas are protected that is to say patents, copyrights, trademarks etc. Although every safety measure is taken by sites to weed out “scammers”, they cannot and will not guarantee for someone’s character to be protected, nor take accountability for ideas that are stolen etc.

When you look for a free business-networking website, make sure the one you select is relevant to yourself and therefore helpful to you (it is no good joining a network for B2B sales if you want to start your own garden centre!) Look for one with interesting site content, useful tools and a good-sized community (of course, a community with a hundred or so actual active entrepreneurs is a lot better than one with a hundred thousand dilly-dalliers!)

However, nowadays, especially because of the internet and free social networking sites such as Face book, MySpace and the newly released ThinkBowl, networking is much easier. Through avenues such as these one can search for business partners and join like-minded communities to find good corporate links. With free business networking websites like these you can also share your ideas and problems and receive feedback from the community, as well as blog about your projects, which is a great way to get both your idea, and yourself noticed (free advertising is great!)

Enjoy your activity in the community and use it as an effective business tool. Remember, all the people on the site probably have similar goals and will collectively have a wide knowledge base, so do not be afraid to discuss topics you think are important, ask for feedback or share opportunities.

When you launch your project, keep reviewing it at regular intervals and set realistic goals to reach at each of these points. Any good project evolves over time so don’t just launch your project and think your job is done!

Marketing resources i.e. internet, television, magazines, radio, flyers etc are most important when releasing your project to the world. You should use as many as possible but if your budget is tight, you usually can contact the local newspapers who will give you free advertising in the form of a one page story if your project is interesting enough. Before you contact a journalist, make sure you have your story ready. Journalists can be lazy so if you prepared everything and they do not have to do too much work adapting the story they are more likely to use it.

Be critical and always strive for perfection. Write down things that are going well but more important the areas that have to be improved. Learn from your mistakes by improving them and always ask for help. Once the company is running like a train get back to the drawing board and think up your next entrepreneur project!

 

Article Source: http://www.articlecell.com

About The Author
Michiel Van Kets
Michiel Van Kets provides articles for Mark Basset who is an entrepreneur and the founder of ThinkBowl.com. He has built up good corporate links through free business networking. Mark is now working on projects to make becoming an entrepreneur easier for people with the right attitude.



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